ARTISTS VS SONGS: BUILDING IDENTITY IN A STREAMING ERA - PART II

Guest post by Nick Susi, creative strategist in music & media

(This is a continuation from last week’s Part I)

User behavior in music consumption is making a clear shift towards discovery-obsession, as well as shorter attention spans. Streaming may have flattened the barrier of entry, but as a result, the volume of songs and artists entering the streaming ecosystem has risen significantly. This has led to an age of noise. So what does this mean for creators, managers and the rest of their team?

 

ARTISTS VS SONGS : BUILDING IDENTITY IN A STREAMING ERA - PART I

Guest post by Nick Susi, creative strategist in music & media

Entering 2017, a popular topic of conversation has been focused on streaming’s impact on the music industry. It wasn’t long ago that the industry and media coverage of streaming had a widely negative connotation wrapped around it. 2014 ended in Taylor Swift’s stand against Spotify’s royalty payments. 2015 ended in David Lowery’s $150 million class action lawsuit against Spotify. Here we are only a year or so later and the conversation surrounding streaming has shifted to a largely positive outlook. Streaming has now driven a favorable increase in global recorded revenues, withSpotify and Apple combined driving $7 billion with over 60 million subscribers.

Our lives are better with music

Classes are back in session here at Berklee, and Rethink Music is celebrating our seventh year of work on the future of music. Over the years we’ve looked at music marketing and music consumption, and hosted various events meant to spur discussion and innovation in the music industry. The Fair Music report in 2015 brought to life the Open Music initiative earlier this year, which is now underway with over 140 stakeholders signed on to help develop new tools to manage the rights clearance process for music licensing. The goal of the Rethink Music project has always been to serve as the thinktank arm of Berklee’s music-related research endeavors.

Sustainability in Music

Guest post by Vickie Nauman, Founder & Owner of CrossBorder Works, an entertainment/tech consultancy and advisory film

 

Over the last 15 years, digital music has journeyed along an unpaved road, wending its way into our new connected world using the tools and assumptions of yesteryear.  The old/new business constructs have vastly different distribution mechanisms, container sizes, business models, ecosystems, and consumer expectations – but the core around which the industry is built, great music and appreciative fans, remains largely the same.

How Blockchain Can Change the Music Industry (Part 2)

Guest post by Benji Rogers.

A new “fair trade” music format could clean up the murky world of rights and royalties

This is an update to “How the Blockchain and VR Can Change the Music Industry,” published in Cuepoint on November 23rd, 2015.

I could never have imagined that the article I wrote would have the impact that it has, and I am humbled, stunned, and excited by the outpouring of interest and support that has come my way.