Posts in Technology
Songs as Skills

Guest post by Benji Rogers Founder, dotBlockChain Media & Pledgemusic

“Alexa, please play the Moana soundtrack.”

That’s how my five-year-old daughter makes music play in our house (and yes, she says please).

Alexa then replies, “Now playing the soundtrack to the motion picture Moana by various artists on Spotify.”

Some version of this daily ritual is becoming more prevalent in households all over the world as voice control has become easier to use, and as Amazon, Google, and now Apple, march into the home.

What feeds the machine?

Twenty four years ago the music industry was blessed, or cursed depending on your point of view, with a digital music format called the MP3 (the WAV file format was introduced two years earlier). From that moment on music became files, and files go everywhere.

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Transparency is a hot topic this year in the music industry. With continued calls from creators for better compensation from streaming services, the legacy obfuscation by various intermediaries between consumers and creators appears to be in the crosshairs. The recent leak of the Sony-Spotify contract has only compounded the pleas for more fairness in the music industry, especially in a world where big data can track micro-payments and creators should be able to have greater access to information about who is listening to their music and how much it earns. What is really happening here?

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Streaming is the future of the music industry. Anyone who doesn't see that either simply doesn't want to see it, or is living off-the-grid in North Dakota. The problem is, the streaming space is too crowded—we have Deezer, Rdio, Rhapsody, Spotify, Google Play, a forthcoming Apple service, and now Tidal, among others, to choose from—an array of options mostly presenting the same music for roughly the same price.

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Berklee/Rethink Music Announce Partnership with Kobalt to Drive the Future of the Music Business

Boston/New York, November 18, 2014 – Berklee College of Music and Kobalt today announced an innovative collaboration for driving growth in the new music industry. Kobalt is providing a two-year grant for Berklee’s Rethink Music initiative to continue its series of global events and fund a study in conjunction with Berklee’s newly-formed Institute for Creative Entrepreneurship (BerkleeICE).

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"Rescued Ideas" Wins Berlin Venture Day

Rescued Ideas, a Berlin-based company with their product the Basslet, which lets users "feel" the beat of the music, was the winning startup concept at the annual Rethink Music Venture Day Berlin on October 24. The event, hosted at Factory Berlin, drew more than 400 startups, investors, artists, entrepreneurs, and executives in this second edition, making it the largest event focused solely on music entrepreneurship in Europe.

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