Artists and Industry Innovators Flock to Rethink Music 2012



Mike Williams
Director of Communications
Tel: +33 (0)1 41 90 49 33
Mob: +33 (0)6 24 19 36 57

Berklee College of Music
Allen Bush
Director of Media Relations
Tel: +1 617-747-2658
Mob: +1 617-529-7303

Boston/Paris – Business leaders from such companies as YouTube, Spotify, Converse, the Echo Nest, Pitchfork, Vevo, Nokia, along with artists including Wu-Tang Clan’s GZA/The Genius, Karmin, Portugal. The Man and Thievery Corporation will come together to generate solutions to transform the music industry at the second Rethink Music conference.

Produced by Berklee College of Music and midem and running from 22-24 April 2012 in Boston, MA, Rethink Music will address trending topics like direct-to-fan artist issues and streaming services’ impact on the industry. The second edition of the conference brings an increased focus on live-learning workshops with acclaimed artists throughout the event. Creative marketer and best-selling author Seth Godin will present the keynote speech.

Leading up to the conference, Rethink Music’s Impact Weekend showcases around Boston will includeMayer Hawthorne, The Stepkids, The Lumineers, Kopecky Family Band, JD McPherson and Lucius on 20-21 April.

On Sunday 22 April, the Music Deconstruction Experience will offer a ‘musician’s clinic’ session led by musical group Portugal. The Man who will unveil real-life making music experiences and provide an in-depth perspective of what it takes to make it to the top of a challenging industry. Rethink Music’s opening concert at the Berklee Performance Center will feature performances by Junior Boys, Karmin and Yoga Girls.

On Monday 23 April, world-renowned DJ and producer DJ Spooky will hold a session on the musical breakdown of the electronic music’s intricate genre, and how he is using technology to promote his career. Also on Monday, the resurgence of music videos will be discussed with the group Karmin, explaining how the convergence of video and music has become an integral part in fostering growth and establishing an artist’s career.

GZA/The Genius of Wu-Tang Clan will present a lecture on Tuesday 24 April about what it takes to sustain a career in a world of new technologies and short attention spans. The event will culminate with the release and discussion of a studio collaboration between Thievery Corporation and Berklee Electronic Production and Design students.

The final roster of artists and outstanding personalities and speakers taking part in Rethink Music 2012 now include:

  • Mike Bebel, Global Head of Music, Nokia
  • Zahavah Levine, Director of Content, Android
  • Cathy Merenda, Vice President of Music Publishing, Twentieth Century Fox
  • Amanda Palmer, artist
  • Len Schlesinger, President, Babson College
  • Bill Werde, Editorial Director, Billboard

A key part of Rethink Music’s goal of fostering innovation and new ideas for the music industry, the Genesis Project startup competition will recognise new concepts, technologies and businesses which can move the music industry forward.

The Genesis Project’s finalists are now announced:

  • “Promoter” by Sam Taylor – A bridge between artists and their hardest working fans.
  • “That Was My Jam” by Kristin Hill and Giancarlo Deleon – A new web service helping music enthusiasts create a personalised music timeline.
  • “Have You Heard?” by Joey Seiler – Leverages the listening data available on music-streaming platforms to benefit both fans and artists.

After an in-depth review by Rethink Music’s academic partner and recognised specialist in researching entrepreneurship in the music industry, Babson College, the winner will be announced during Rethink Music’s closing ceremony and will receive $10,000 in legal services from the Genesis Project’s sponsor and renowned law firm Duane Morris.

The Rethink Music 2012 updated program-at-a-glance is available online and registration is open, with special rates for students and musicians.


About Rethink Music

Created by Berklee College of Music and Midem, Rethink Music began in 2010 and has hosted major conferences in Boston, as well as global private working group events and public workshops, including 2013 projects at Midem, Berklee’s campus in Valencia, and at Sónar in Barcelona. Centered around transforming the music industry, Rethink Music projects are designed to bring music stakeholders together to discuss business models for the future, examine copyright challenges in the digital era, and analyze technological innovation in music and its distribution with a focus on fostering positive change for the future of the music industry.

About Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than 65 years, the college has evolved to reflect the state of the art of music and the music business, leading the way with the world’s first baccalaureate studies in jazz, rock, electric guitar, film scoring, songwriting, turntables, electronic production, and more than a dozen other genres and fields of study. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online. The college’s national after school music program for underserved teens, the Berklee City Music Network, is in 30 cities and counting. A new campus in Spain, Berklee in Valencia, began hosting the college’s first graduate programs in the fall of 2012. With a diverse and talented student body representing nearly 100 countries, and alumni and faculty that have collectively won more than 305 Grammys and Latin Grammys, Berklee is the world’s premier learning lab for the music of today—and tomorrow.

About Midem

Midem is the annual international b2b event dedicated to the new music ecosystem, with a tradeshow, conferences, competitions, networking events and live performances. It’s the place where music makers, cutting-edge technologies, brands & talents come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections.

About IE

IE Business School shapes leaders that promote innovation and change in organisations, equipping directors with an entrepreneurial mindset that generates employment, wealth and social wellbeing. Recognised as one of the world’s leading business schools, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from 93 countries on its master, PhD and executive education programs. IE students use innovative online and presential learning formats, including the IE Communities platform where they exchange knowledge and experiences with 40,000 IE graduates that currently hold management positions in some 100 countries.

Allen Bargfrede