Berlin Start-Up “Nagual Sounds” Wins “Next-Generation Music Business Entrepreneur” Competition at First Ever Rethink Music Berlin Venture Day


Corinne Norris
Blink Creative
Tel: +34 916 571 249
Mob: +34 697 917 415

Berlin, Germany – Berlin start-up venture, Nagual Sounds GmbH was voted “Rethink Music Next-Generation Music Business Entrepreneur," winning a business start-up package worth over $10,000. Nagual Sounds was one of the 12 finalists shortlisted to present their business project at the first ever Rethink Music Venture Day held at the nHow Music and Lifestyle Hotel in Berlin on October 24.

“Our first-ever Rethink Music Venture Day was huge success. We were delighted to welcome speakers and judges from leading music businesses and investment companies from all over the world, as well as so many talented and driven music business entrepreneurs from as far afield as Canada and the USA. W plan to continue the Venture Day model as part of our series of global events,”),” commented Allen Bargfrede, Executive Director of Rethink Music from Berklee College of Music.

“The start-up pitches provided an intense climax to the day with some extremely polished and very inventive and creative ideas. The judges’ deliberation time showed just how challenging the final decision was to make.”

Pitching to a panel of judges, including music business executives and investors, Nagual Sounds billed themselves as “opening up the next stage of music creation and empowering everyone to be musically creative through movement”. Demonstrating their first prototype products and applications: Nagual Dance and Nagual Care, they showed how their developed technology and software provides interactive music through the transformation of data (movement) into music with tonal structure and lends itself to applications ranging from recreational, e.g. dance and games; through to therapy.

Nagual Sounds was awarded the prize of $10,000 in legal services through an in-kind donation from Duane Morris, LLP, enrollment in an online certificate programme from; complimentary registration for Midem 2014 and each team member also received a weekend stay for two at any NH Hotel across the world.

Runners-up in the competition were in second place: Frestyl (Berlin), providing an application to enable people to receive last minute recommendations for nearby music events and exclusive specials offered by event organisers; and in third place: TurnMeUp (Canada), mixing voice and music through a one-of-a-kind mobile application to enhance social activities ranging from yoga to house parties.

Rethink Music, a global music thinktank created by Berklee College of Music and Midem, hosted the Berlin Venture Day in partnership with IE Business School. The event welcomed guest speakers and judges from leading music businesses, including Napster (Europe); BMat (Spain); Creandum (Sweden); Epidemic Sound (Sweden); Ampya (Germany); KKR Investments (UK); Gelardin Capital (USA); UrTurn (Switzerland); Sound Diplomacy (Germany); Digital Media Technology (Germany); as well as MusikMarkt magazine (Germany); and provided a one-day networking event with workshops and discussions to assist entrepreneurs launch their own businesses in the music world of today.

The next Rethink Music event will take place as part of BIME (Biscay International Music Experience) in Bilbao, Spain on November 20, where it will host an intensive three-hour workshop on Business Models for Music for Video Gaming.


About Rethink Music

Created by Berklee College of Music and Midem, Rethink Music began in 2010 and has hosted major conferences in Boston, as well as global private working group events and public workshops, including 2013 projects at Midem, Berklee’s campus in Valencia, and at Sónar in Barcelona. Centered around transforming the music industry, Rethink Music projects are designed to bring music stakeholders together to discuss business models for the future, examine copyright challenges in the digital era, and analyze technological innovation in music and its distribution with a focus on fostering positive change for the future of the music industry.

Allen Bargfrede