Keynotes & Genesis Project Enrich Rethink Music 2012



Rethink Music
Corinne Norris
Blink Creative
Tel: +34 916 571 249
Mob: +34 697 917 415

Berklee College of Music
Allen Bush
Director of Media Relations
Tel: +1 617 747 2658
Mob: +1 617 529 7303

Jane Garton
Press Director
Tel: +33 (0)1 79 71 94 39
SwitchB: +33 (0)1 79 71 90 00

Boston/Paris – Rethink Music today announces that senior executives from online music magazine Pitchfork, digital music service Spotify, music video website VEVO, and music technology firm The Echo Nest, will come together in Boston, April 23-24, to deliver presentations to delegates attending the second edition of Rethink Music.

Rethink Music is a solutions-focused event with workshops, presentations, and panels designed to transform tomorrow’s music industry.

The growing list of Rethink Music speakers now includes:

  • Chris Kaskie President, Pitchfork
  • Kenneth Parks Chief Content Officer, Spotify
  • Jim Lucchese CEO, The Echo Nest
  • Rio Caraeff President & CEO, VEVO

A draft program is now available and registration is also open with special rates for students and musicians.

In addition, as part of its continued development, Rethink Music has entered into a new partnership with Babson College for the Genesis Project competition.

The 2012 Genesis Project competition will recognise new concepts, technologies and businesses which can move the music industry forward, and is a key part of Rethink Music’s goal of fostering innovation and new ideas for the music industry. Boston-based Babson College, ranked #1 U.S. business school for entrepreneurship for 18 consecutive years and a recognised specialist in researching entrepreneurship in the music industry, is teaming-up with Rethink Music this year to support the Genesis Project.

Submissions to the competition are open until 15 March 2012 and will be judged by Berklee College of Music faculty, Babson College faculty, industry executives and venture capitalists on their potential to become the basis of a viable new or improved venture or music business idea. Finalists will present their ideas at the Rethink Music conference in Boston on 23-24 April and Rethink Music will provide the winning project $10,000 in legal services, additional in-kind awards, consulting services and meetings with venture capitalists.

“We are very excited about Babson College’s involvement in Rethink Music, and in particular our Genesis Project,” says Allen Bargfrede, Executive Director of Rethink Music for Berklee College of Music. “Musicians are by their nature entrepreneurial, and Babson’s unique perspective will help us as we seek innovative solutions for tomorrow’s music industry.”

“Babson College is pleased to work with members of the music industry, some of the most entrepreneurial and innovative persons on the planet,“ said Babson College President Len Schlesinger. “Through our partnership with Rethink Music, Babson seeks to bring its expertise as the top-ranked college for entrepreneurship to benefit the entertainment ecosystem.“


About Rethink Music

Created by Berklee College of Music and Midem, Rethink Music began in 2010 and has hosted major conferences in Boston, as well as global private working group events and public workshops, including 2013 projects at Midem, Berklee’s campus in Valencia, and at Sónar in Barcelona. Centered around transforming the music industry, Rethink Music projects are designed to bring music stakeholders together to discuss business models for the future, examine copyright challenges in the digital era, and analyze technological innovation in music and its distribution with a focus on fostering positive change for the future of the music industry.

About Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than 65 years, the college has evolved to reflect the state of the art of music and the music business, leading the way with the world’s first baccalaureate studies in jazz, rock, electric guitar, film scoring, songwriting, turntables, electronic production, and more than a dozen other genres and fields of study. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online. The college’s national after school music program for underserved teens, the Berklee City Music Network, is in 30 cities and counting. A new campus in Spain, Berklee in Valencia, began hosting the college’s first graduate programs in the fall of 2012. With a diverse and talented student body representing nearly 100 countries, and alumni and faculty that have collectively won more than 305 Grammys and Latin Grammys, Berklee is the world’s premier learning lab for the music of today—and tomorrow.

About Midem

Midem is the annual international b2b event dedicated to the new music ecosystem, with a tradeshow, conferences, competitions, networking events and live performances. It’s the place where music makers, cutting-edge technologies, brands & talents come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections.

About Babson College

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds®. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society — while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value.

Allen Bargfrede