“Rescued Ideas” from Germany Named 2014 Rethink Music Business Start-Up Winner at Europe’s Single Largest Event for Music Entrepreneurship in Berlin


Corinne Norris
Tel: +34 916 571 249
Mob: +34 697 917 415

Berlin, Germany – Rethink Music this evening pronounced Rescued Ideas from Berlin, Germany winner of its “music business start-up” competition at the 2014 Rethink Music Berlin Venture Day. Awarded a “business start-up package” worth over $10,000, Rescued Ideas was one of the 12 finalists selected to pitch their music business project today at the annual Rethink Music event hosted by Berklee College of Music, Midem, and IE Business School at Factory Berlin.

“Now in its second year, our Rethink Music Berlin Venture Day has become Europe’s single largest event for music entrepreneurship – with almost 400 start-ups, entrepreneurs, brands and investors registering attendance today at Factory in Berlin,” commented Allen Bargfrede, Executive Director of Rethink Music at Berklee College of Music. “We were proud to welcome so many talented and driven music business entrepreneurs from all over the world and look forward to seeing many of them develop into the successful music businesses of tomorrow.”

Billing themselves as: “offering the Basslet, a wristband that works alongside headphones and lets you feel the bass and beats of music in a completely unique way to give you the physical music sensation of a club”, Rescued Ideas, pitched their venture to a panel of judges, including music business executives and investors, Paul Hitchman (Kobalt Label Services – Kobalt also announced their long term support and grant to Berklee College of Music for the Rethink Music project); Lorena Blatter (Rdio); Katja Hermes (Sound Diplomacy); Henrik Lenberg (Auxy/Soundcloud); Virginie Berger (DBTH); Domingo Olivo (Sony Music); and Frank Gelardin (Gelardin Capital).

Rescued Ideas has been awarded the prize of $10,000 in legal services through an in-kind donation from Duane Morris, LLP, co-working space with other Berklee startups at Workbar in Cambridge, MA, enrolment in an online certificate program from Berkleeonline.com; complimentary registration for Midem 2015; and access to investors and capital to launch their new music start-up.

“Once again, the start-up pitches provided an intense climax to our Venture Day with some extremely polished and very inventive and creative ideas, not least from our winners, Rescued Ideas with their Basslet wrist band. As co-founders of Rethink, the Midem team has a lot of pride in seeing the great success and sharp evolutions of the event. We hope to welcome all these promising talents at our upcoming Midemlab start-up competition in June 2015,” explained Bruno Crolot, Midem Director.

“All our competition finalists demonstrated innovation, growth potential, and scalability with ‘investor ready’ projects, a committed team and a tested business model,” said Paris L’Etraz, Director of Venture Lab, IE Business School. “The renowned success, not only of the start-up competition, but also the event – which has become a European leader for music entrepreneurship – shows the winning combination of IE’s Venture Day format, combined with Rethink Music’s experience in fostering positive change for the future of the music industry.”

Runners-up in the competition were in second place: Meludia from France – the on-line ear-training game to learn music through sensations and emotions, instead of traditional theory; and in third place: Play it FWD from Spain, a non-profit online platform that connects artists and brands to provide interactive music education to children all over the world for free. Finalist projects ranged from the winning consumer product, Basslet, to mobile and web-based applications for building and entertaining fan bases; marketplaces for artist bookings; gaming to discover new music; and educational applications to learn music; train your ear to understand music; as well as the platform for free interactive music education for children across the globe.

Rethink Music, a global music think-tank created by Berklee College of Music and Midem, hosted their first Venture Day in partnership with IE Business School in October 2013. With the aim of assisting music business entrepreneurs to develop their ideas and ventures into the successful music businesses of tomorrow, this year’s event welcomed speakers from leading music businesses from France, Germany, Sweden, UK and the US, covering topics ranging from: Building your Start-up and Investing in Music, to: The Artist as an Entrepreneur and Technology Meet Creation.


About Rethink Music

Created by Berklee College of Music and Midem, Rethink Music began in 2010 and has hosted major conferences in Boston, as well as global private working group events and public workshops, including 2013 projects at Midem, Berklee’s campus in Valencia, and at Sónar in Barcelona. Centered around transforming the music industry, Rethink Music projects are designed to bring music stakeholders together to discuss business models for the future, examine copyright challenges in the digital era, and analyze technological innovation in music and its distribution with a focus on fostering positive change for the future of the music industry.

About Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than 65 years, the college has evolved to reflect the state of the art of music and the music business, leading the way with the world’s first baccalaureate studies in jazz, rock, electric guitar, film scoring, songwriting, turntables, electronic production, and more than a dozen other genres and fields of study. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online. The college’s national after school music program for underserved teens, the Berklee City Music Network, is in 30 cities and counting. A new campus in Spain, Berklee in Valencia, began hosting the college’s first graduate programs in the fall of 2012. With a diverse and talented student body representing nearly 100 countries, and alumni and faculty that have collectively won more than 305 Grammys and Latin Grammys, Berklee is the world’s premier learning lab for the music of today—and tomorrow.

About Midem

Midem is the annual international b2b event dedicated to the new music ecosystem, with a tradeshow, conferences, competitions, networking events and live performances. It’s the place where music makers, cutting-edge technologies, brands & talents come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections.

About IE

IE Business School shapes leaders that promote innovation and change in organisations, equipping directors with an entrepreneurial mindset that generates employment, wealth and social wellbeing. Recognised as one of the world’s leading business schools, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from 93 countries on its master, PhD and executive education programs. IE students use innovative online and presential learning formats, including the IE Communities platform where they exchange knowledge and experiences with 40,000 IE graduates that currently hold management positions in some 100 countries.

Allen Bargfrede