Seth Godin Opening Keynote Speaker at Rethink Music 2012



Mike Williams
Director of Communications
Tel: +33 (0)1 41 90 49 33
Mob: +33 (0)6 24 19 36 57

Berklee College of Music
Allen Bush
Director of Media Relations
Tel: +1 617-747-2658
Mob: +1 617-529-7303

Boston/Paris – Best-selling author, entrepreneur and agent of change Seth Godin will give an opening keynote address at Rethink Music 2012. Produced by Berklee College of Music and midem and running from 22-24 April 2012 in Boston, MA, Rethink Music is a solutions-focused event with workshops, presentations, and panels designed to transform tomorrow’s music industry.

In order to promote innovation, Rethink Music is pleased to be hosting a Hackers’ Weekend this year on 21–22 April in Cambridge, MA, in partnership with The Echo Nest. Also, the Genesis Project startup competition will be sponsored by Duane Morris, offering $10,000 in legal services to the winner.

Business Week’s “Ultimate Entrepreneur for the Information Age,” Seth Godin has written 13 best-selling books that have been translated into more than 35 languages and was named one of the top 21 speakers for the 21st century by Successful Meetingsmagazine. Godin writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. His second book, Unleashing the Ideavirus, is the most popular e-book ever published and, in 2003, his book Purple Cow was the #1 bestselling marketing book on Amazon. His other works include The Big Red Fez, Survival Is Not Enough, Free Prize Inside, All Marketers Are Liars, The Big Moo, Small is the New Big, and Meatball Sundae.

The growing roster of artists and outstanding personalities and speakers taking part in Rethink Music 2012 now include:

  • Portugal. The Man
  • DJ Spooky
  • Olivier Robert-Murphy, Global Head of new Business, Universal Music Group
  • J Sider, Founder & CEO,
  • Yochai Benkler, Professor for Entrepreneurial Legal Studies, Berkman Center for Internet and Society
  • Elizabeth Moody, Head of Strategic Partner Development, Music Content, YouTube
  • Laura Saez, SVP, Digital Sales and Commercial Development, EMI Music North America
  • Willard Ahdritz, Founder & CEO, Kobalt Music
  • Joe Killian, SVP, Music and Entertainment, Momentum
  • Geoff Cotrill, CMO, Converse
  • Bertrand Bodson, SVP, Global Digital Marketing, EMI Music

Music technology firm The Echo Nest is the new partner of Rethink Music’s Hackers’ Weekend. Hosted at Microsoft’s New England Research & Development Center in Cambridge, MA, this is a weekend for developers, designers, programmers, industry insiders and musicians to come together to create new and unique applications across many different platforms. After the scheduled elevator pitches, in-depth workshops and the two-day hacks building, 3 winners will be selected on Sunday afternoon and will present their hacks to the attendees of the Rethink Music Conference, on Monday 23 April.

Organised in partnership with Boston-based #1 U.S. business school for entrepreneurship Babson College, Rethink Music 2012 Genesis Project competition will recognise new concepts, technologies and businesses which can move the music industry forward. Leading law firm Duane Morris LLP will provide the winning project with $10,000 in legal services, amongst other awards, and submissions to the competition are open until 15 March 2012.

The Rethink Music 2012 updated programme-at-a-glance is available online and registration is open, with special rates for students and musicians.


About Rethink Music

Created by Berklee College of Music and Midem, Rethink Music began in 2010 and has hosted major conferences in Boston, as well as global private working group events and public workshops, including 2013 projects at Midem, Berklee’s campus in Valencia, and at Sónar in Barcelona. Centered around transforming the music industry, Rethink Music projects are designed to bring music stakeholders together to discuss business models for the future, examine copyright challenges in the digital era, and analyze technological innovation in music and its distribution with a focus on fostering positive change for the future of the music industry.

About Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than 65 years, the college has evolved to reflect the state of the art of music and the music business, leading the way with the world’s first baccalaureate studies in jazz, rock, electric guitar, film scoring, songwriting, turntables, electronic production, and more than a dozen other genres and fields of study. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online. The college’s national after school music program for underserved teens, the Berklee City Music Network, is in 30 cities and counting. A new campus in Spain, Berklee in Valencia, began hosting the college’s first graduate programs in the fall of 2012. With a diverse and talented student body representing nearly 100 countries, and alumni and faculty that have collectively won more than 305 Grammys and Latin Grammys, Berklee is the world’s premier learning lab for the music of today—and tomorrow.

About Midem

Midem is the annual international b2b event dedicated to the new music ecosystem, with a tradeshow, conferences, competitions, networking events and live performances. It’s the place where music makers, cutting-edge technologies, brands & talents come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections.


Allen Bargfrede